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Facebook in the Car, Turning an iPod into an iPhone
CrunchGear has an unconfirmed report that OnStar will begin including the ability to update your Facebook status. This would make sense, considering the recent launch of Facebook Places, which allows you to check in.
Google introduced its Google Instant feature today, which provides search results as Google users type their queries. Some search marketers are concerned about how they might be affected. More on this topic here.
TechCrunch reports that a company called Kno has raised $55 million, and will create what investor Marc Andreessen says will be "the most powerful tablet anyone has ever made." That should be interesting.
MG Siegler points to a humorous Twitter account from his personal blog, Parislemon. The account "translates" the tweets of rapper 50 cent into English, providing retweets of 50's original post for context.
Jorgen Sundberg has an interesting post about how to make Google love your Twitter profile. I haven't tested his tips, so I can't vouch for the accuracy of his post, but it's worth checking out.
Greg Sterling points to a speech from Eric Schmidt this week in which he says, "One in three queries from smartphones is about where I am."
MacDailyNews reports that Notre Dame has launched paperless iPad courses:
Geek.com reports that the Yosion Apple Peel 520, which lets you turn an iPod Touch into a smartphone that can send and receive calls and texts, is coming to the U.S. It's apparently coming now that jailbreaking is legal.
According to comScore numbers, Gawker Media and the Huffington Post both get more monthly unique visitors than any major newspaper site, except for the New York times. That's more than USAToday, The Washington Post, The LA Times, or the Wall Street Journal. More at The Awl.
MobileCrunch looks at the release of Yahoo's open-source User Interface library,
According to Asymoco, app downloads on iTunes are on pace to surpass song downloads this year. On a related note, Cnet reports that Apple doesn't have all of the licenses it needs to expand the length of iTunes song samples.
According to Gizmodo, Justin Bieber takes up 3% of Twitter resources at any moment, and Bieber (along with other big users) have dedicated Twitter servers.
The EFF weighed in on the topic of Craigslist censoring, talking specifically about what it means for free speech. Meanwhile, the Huffington Post has an article called "Thoughts From a Former Craigslist Sex Worker".
Bing launched a new site today called Redu, which was built "to help people come and get informed, involved, and connected to challenges, opportunities, and activities focused on improving education" in the U.S.
Microsoft Advertising announced that it is launching third-party ad serving for mobile in the U.S. "Our solution enables agencies and advertisers to use trusted third party ad servers such as Microsoft Atlas and Google’s DART to serve mobile display ads on all of our premium Microsoft Mobile Media properties including MSN Mobile, Verizon Wireless, Windows Live Hotmail and Messenger, MSNBC, FOX Sports, CNBC and Wonderwall," says Microsoft's Raj Kapoor. "Advertisers and agencies will now be able to centrally manage their ad campaigns and reporting using trusted and proven third-party systems."
MySpace has introduced a new way to experience video in the stream. Users can watch videos instantly from their stream.
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Does Google Instant Mark the End of SEO?
A reporter (I believe she was from AdAge) attending Google's Q&A about Google Instant pointed out that the new search feature tends to favor big brands. This isn't really surprising, as it is these brands that are more likely to be searched for most often. After all, they're big because people know them.
Do you think Google Instant is a threat to SEO? Share your thoughts.
iCrossing has a list of brands that come up when you enter each letter of the alphabet (not all are brands, but many are). A is for Amazon (not Apple), B is for Bank of America, M is for Mapquest (not Microsoft), N is for Netflix, P is for Pandora, V is for Verizon, and Y is for Yahoo.
You must keep in mind, however, that the instant results are personalized. Google takes into account things like your location and your surfing habits when providing you results.
Google Instant doesn't necessarily make things any easier on small businesses, but it's showing big brands in cases where Google probably would've suggested big brands anyway. If users do a lot of local searches, it's possible that Google could show more local results (including small businesses) for those users, I'm speculating.
Steve Rubel says that Google Instant makes SEO irrelevant. "Here's what this means," he says. "No two people will see the same web. Once a single search would do the trick - and everyone saw the same results. That's what made search engine optimization work. Now, with this, everyone is going to start tweaking their searches in real-time. The reason this is a game changer is feedback. When you get feedback, you change your behaviors."
He's not wrong about that, but I'm not sure that makes SEO irrelevant. Google has been showing different results to different users for quite a while now. This is really just an extension of that.
Businesses might want to try (and have other people try) doing searches for keywords that they would expect people to use to find their site. See what comes up (keep in mind the personalization) and work from there. Easier said than done no doubt, but it's something to consider. Think about what kinds of people will be interested in your products and what other kind of searches they might be doing. It's not a science, but again, perhaps something worth considering. It might mean getting to know your customers better, which can' t be a bad thing anyway. Maybe it means asking them to take surveys. Maybe it doesn't.
Speaking of PPC, Google says Google Instant changes the way it counts impressions. "It's possible that this feature may increase or decrease your overall impression levels," says Google's Dan Friedman. "However, Google Instant may ultimately improve the quality of your clicks since it helps users type queries that more directly connect them with the answers they need."

Trevor Claiborne of the Google Analytics Team says that Analytics users might notice some fluctuations in AdWords impression volume and traffic for organic keywords. "For example, you may find that certain keywords receive significantly more or fewer impressions moving forward," he says.
You should read this post on the Google Webamster Central blog. It says that impressions are measured in three ways: the traditional way, when a user clicks on a link that appears as they begin to type, and when a user stops typing, and the results are displayed for a minimum of 3 seconds.
Sidenote: Google's Matt Cutts weighed in on the whole will Google Instant kill SEO thing. "Almost every new change at Google generates the question 'Will X kill SEO?' Here's an video I did last year, but it still applies," he says.
He says, however that over time, it could <i>change</i> SEO. "The search results will remain the same for a query, but it’s possible that people will learn to search differently over time," says Cutts. "For example, I was recently researching a congressperson. With Google Instant, it was more visible to me that this congressperson had proposed an energy plan, so I refined my search to learn more, and quickly found myself reading a post on the congressperson’s blog that had been on page 2 of the search results."
Google Instant will likely become increasingly important to search marketing, because not only will it roll out to more countries (it's starting in the U.S. and a select few others), but it will soon come to mobile and browser search boxes. Each of these factors will greatly increase how often Instant results are displayed.
The mobile factor actually has implications for Google retaining a substantial amount of mobile searches in general. The better (and quicker) Google can give results on any kind of query, the less reason users have to go to different apps to acquire certain information.
Google clearly said that ranking stays the same with Google Instant, but it will change the way people search. It will affect their search behavior, and that is what search marketers are going to have to think about more than ever. You should also consider that some people will simply deactivate the feature, leaving them open to Google's standard results.
Tell us what you think of Google Instant. Do you like it or not?
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Zynga Strengthens Ties With Facebook Credits
Facebook and a social game developer with which many (or maybe most) users are familiar are now closer than ever. Zynga's officially made Facebook Credits the exclusive payment option for most of its Facebook games.
This may not come as a surprise to many people, given that Facebook and Zynga announced a five-year partnership back in May. But the companies didn't mention anything about omnipresence or exclusivity at the time, meaning this is an important development.
As for some details, Eric Eldon reported, "There were no special terms favoring Zynga, or other developers for that matter, Facebook tells us, after we asked about rumors suggesting Zynga and others were getting an ad rebate or other discount in exchange for signing on."
Otherwise, the two organizations just announced in a joint statement, "The companies are committed to working together to provide the best possible customer experience during this transition."
Look for more developers to embrace Facebook Credits as they follow Zynga's lead.
Another possibility is that Facebook will just force all of the holdouts to adapt at some point, too, since most of the bigger players have already agreed not to put up a fight.

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Is Censoring Craigslist the Right Way to Go?
Update: The EFF has weighed in on the topic, talking about what the censoring means for free speech.
Original Article: As you may have read by now, Craigslist has censored its "adult services" section. This appears to stem from a combination of pressure from numerous state attorneys general and negative media exposure. The issue at hand: prostitution and human trafficking being solicited through the site.
The situation brings to mind the conviction of Google execs over content uploaded to Google-owned YouTube, which led us to asking if social media sites should be held accountable for user actions. Should Craigslist be held responsible? Comment here.
Craiglist opted to display a "censored" bar over the "adult services" category, caving to the pressure to remove it, while also making it obvious that its not really what they wanted to do. They could've simply removed it. Craigslist clearly feels attacked. Some have even suggested that the move was made to influence public opinion.
Some are coming at the story raising questions about free speech, and while that is one issue, not even all supporters of online free speech find this to be the real issue at hand. Microsoft Research Senior Researcher Danah Boyd wrote a lengthy editorial on the subject for the Huffington Post in which she comes to Craigslist defense (as a service provider, not for censoring the section). Boyd, who claims to be a victim of abuse herself, makes the case that censoring Craigslist does more to add to the problem than to help solve it, saying that it helps the abusers.
"The Internet has changed the dynamics of prostitution and trafficking, making it easier for prostitutes and traffickers to connect with clients without too many layers of intermediaries," she writes. "As a result, the Internet has become an intermediary, often without the knowledge of those internet service providers (ISPs) who are the conduits. This is what makes people believe that they should go after ISPs like Craigslist. Faulty logic suggests that if Craigslist is effectively a digital pimp who's profiting off of online traffic, why shouldn't it be prosecuted as such?"
"The problem with this logic is that it fails to account for three important differences," Boyd continues. "1) most ISPs have a fundamental business -- if not moral -- interest in helping protect people; 2) the visibility of illicit activities online makes it much easier to get at, and help, those who are being victimized; and 3) a one-stop-shop is more helpful for law enforcement than for criminals. In short, Craigslist is not a pimp, but a public perch from which law enforcement can watch without being seen."
Boyd elaborates on each of these points in the article. Despite the censoring, Craigslist appears to agree with Boyd.
"The law is on craigslist's side - websites are not liable for content posted by users under section 230 of the Communications Decency Act. But craigslist has given up anyway," says Adrianne Jeffries at ReadWriteWeb. "It's not because its owners want to prevent sex trafficking - craigslist has maintained that it does more harm than good because law enforcement agencies can use it just as easily as pimps can."
There has been a lot of criticism about how the media has covered the story in general, with Craigslist itself probably being the harshest critic. CNN's Amber Lyon recently interviewed Craigslist founder Craig Newmark, apparently catching him off guard on the subject. In a post at The Faster Times, Newmark says:
Amber approached me after an event where I had just spoken about stuff like getting real support for our troops and veterans — a cause I care about and support whenever I can. She said because “I’m the Craig in craigslist,” she expected me to have all the answers on the spot about anything to do with the company. Well, I don’t. Jim Buckmaster, our CEO, has been running craigslist for the last 10 years. I am a customer service rep, and I still love being connected to our users and trying to help people. But I have no role in managing the company’s operations because basically (a) I suck as a manager, and (b) while overall company direction matters to me as founder and a board director, the deal was to hire good, trustworthy people and then get outta the way. If Amber had done her homework, she would have known ambushing me with questions I am not qualified to answer, or even the right person to ask, would not get CNN's viewers the accurate information they deserve.
Buckmaster also posted a letter to Lyon on the company blog, criticizing her approach. In this clip, Lyon says Craigslist isn't living up to its promise of filtering ads, and offers a rebuttal to Craigslist accusations that she "ambushed" Newmark (though doesn't mention the part about him not running the company). Since the Newmark interview, there has been no shortage of media coverage of Craigslist, though as Jeffries and Lyon both note, Craigslist itself is no longer talking.
Craigslist had another blog post up recently criticizing the notion that alternatives to Craigslist are any better for preventing human trafficking. The post was a response to a Facebook Page based on that notion, indicating that eBay was such an alternative. The post goes on to discuss examples of ads that would contradict that notion. In Boyd's piece, she compared the whole thing to a game of whack-a-mole, suggesting that if you censor one site, the content will simply pop up on another one.
Is censoring Craigslist the answer? Share your thoughts.
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Consumers Want Brands To Interact With Facebook And Twitter
Email, Facebook and Twitter may compete with each other for their share of marketing budgets, but consumers expect brands to interact with all three channels according to a new report by ExactTarget.
“Consumers don’t isolate their communications to email, Facebook or Twitter and expect brands to communicate consistently across the channels,” said Jeff Rohrs, principal, ExactTarget’s Marketing Research and Education Group.
“Marketers should focus on developing and implementing an integrated strategy that combines—not isolates—the powerful strengths of each of the online channels."
The majority (93%) of online consumers subscribe to email marketing messages, 38 percent are fans of brands on Facebook and 5 percent follow brands on Twitter.
Among those who interact with brands via email, Facebook and Twitter, 27 percent of email subscribers, 17 percent of Facebook fans and 37 percent of Twitter followers are more likely to purchase from a brand after engaging with a brand via each channel.
Of those who interact with brands via email, Facebook and Twitter, 24 percent of email subscribers, 21 percent of Facebook fans and 33 percent Twitter followers are more likely to recommend a brand after interacting with the brand via each channel.
Other highlights from the report include:
*Twitter is most likely to drive increased purchase intent; followed email and Facebook. However, given the comparatively small percentage of consumers that interact with brands on Twitter and Facebook, email remains the cornerstone online retention marketing programs.
*67 percent of consumers have subscribed to email marketing messages to receive discounts or promotions, compared to 40 percent of consumers who have become a fan of a brand on Facebook and 31 percent who have followed a brand Twitter for the same reason.
*39 percent of Facebook users who become fans do so to publicly display their brand affiliation to friends – nearly twice as often as consumers who follow brands on Twitter (22 percent) and nearly four times more often than consumers who subscribe to email communications (11 percent) for the same reason.
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